GeoExchange NZ
LOGO | VISUAL IDENTITY | SIGNAGE
GeoExchange NZ is a business focused on clean renewable energy solutions with ground-source geoheat. A new identity was required to represent the specialised services that they were launching in New Zealand.
Representing the technical and organic nature of ground source energy
GeoExchange provides services for geothermal energy projects throughout the world. They're based in Australia and required an identity that would resonate with their clients and projects in New Zealand.
To signify this area of sustainable energy, an icon was developed that captures the geothermal continual loop cycle from hot to cold and vice versa. The clean lines and symmetry of this icon make it at home within the science-based and engineering industries it's projects are based.
Considering the different platforms this logo would be used across, horizontal, stacked and icon-only versions were developed to cover the small and large placements this logo would feature on.
Locking in a full-brand identity
When an organisation moves into a new market, it's important that your design and marketing establish not just your expertise, but a sense of trust. By using clarity and consistency with their branding, an organisation is consciously conveying the right message to its clients.
At the onset of any new project, have a clear and established brand identity set up to work across all the platforms you'll require in the future. A logo for a larger enterprise should have the features to work at any size and across all touchpoints it will encounter. Therefore a responsive brand mark that works as a stacked, horizontal and abbreviated symbol is recommended.
The brand kit is handed over with supporting documentation so any supplier can check that they are keeping everything consistent. If you'd like to discuss a brand identity or design refresh, get in touch.
After assistance with your marketing?
Through Papercrane Design I have an enormous interest in graphic design for the science and tech sector.
If you have a business or an idea in this sector, get in touch for a chat about how a visual identity and supporting design can greatly help with communicating your expertise. This can include the setting up of presentation document templates for early-stage marketing and funding sources if required.
Graphic design services
• Brand & Visual identity
• Website design
• Packaging
• Signage
• Film & TV graphics
• Infographics
• Publications; - for print & Ebooks
• Typography
• eDMs - Email newsletters
Contact us
Phone: 021 856 855
Email: hello@papercrane.co.nz
Based in the Wellington region, I work locally and remotely for clients in NZ
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